Case Studies - W&W Trading and Consulting

Case Studies

We have worked with numerous companies across different business areas to deliver tailored solutions for their specific needs. This ranges from assisting clients in establishing their branding presence overseas with a comprehensive marketing strategy, to establishing crucial global sourcing and distribution avenues for products.

Sunway Nut Inc is a market leader specialising in snack and beverages in the United States. As a partner of Costco they have seen huge growth of 400% recently.

In 2021 we signed a long-term partnership with Sunway to oversee crucial aspects of their sourcing and distribution, which has involved procurement negotiations, procurement management, and logistics management across China, Southeast Asia, and continental Europe. For example, their popular Suthera Coconut Rolls, and their Shore Seaweed.

Xiangnian is a food company that specialises in the instant noodle industry. Through market research we helped Xiangnian reshape their brand image.
We redefined the core selling points of their products and enhanced the brand by incorporating eco-friendly packaging materials, which made their products more appealing and desirable, as consumers increasingly value and seek sustainability.

Additionally, we created English packaging with a hand-drawn style infused with Chinese elements. Our work allowed Xiangnian to successfully enter the US market.

我来也 is an online fresh food company. We provided brand design services for them, creating the logo design that they use. We incorporated the shape of a fish to represent the freshness, quality, and value of their brand, and used the Chinese character '也' to express this.

Additionally, the design embodies the Chinese concept of auspiciousness, with the expression
"May You Have Prosperity Every Year."

In early 2023 we gained official distribution authorisation from LNS Trade for Ultra Ice Tea in the U.K. market. This amazing organic beverage, which is inspired by Japanese anime, with licensing from Toei Animation Europe, has been selling in the European market since 2020 and we are helped to oversee its U.K. distribution.

One way we helped with the U.K. launch was by creating a pop-up in Camden Market in London, and we collaborated alongside the major UK retailer HMV to put Ultra Ice Tea products on their shelves.

Giffgaff is a telecommunications industry titan based in the UK. It is one of the major UK service providers, operating on a business model emphasising affordability and consistency, and that is extremely popular with its users.

We have collaborated with giffgaff to penetrate the Chinese market, an extremely lucrative market with huge potential for new customers and growth. We did this through helping to establish their presence on the popular Chinese social media platform Xiaohongshu.

We successfully targeted their desired audience, and within the first month we distributed over 10,000 product samples.

The cumulative exposure on social media surpassed over 50,000 impressions. We achieved the KPI's ahead of scheduling, resulting in a significant increase in ROI.

Grado, founded in Hangzhou, China in 2014 is an international furniture design brand integrating R&D, production and global sales.

The brand offers high quality furniture that offers a warm atmosphere while looking very elegant and stylish, and it has successfully established sales channels in multiple regions including Australia, Southeast Asia, and North America.

W&W signed a long-term strategic cooperation agreement to oversee business operations in the UK market, and has been helping Grado in establishing partnerships with distributors across Europe.

Kooywan

Kooywan is a top-ranked bulb brand in the UK on Amazon, with manufacturing taking place in China.

W&W provides warehousing management services, including changing the labels and dispatch, also connecting the working system with their FBA warehouse.

This has allowed Kooywan to easily conduct business and ensure the storage and delivery of their products across the UK.

Mesing Technology is a leading oral medical company in mainland China. Suffering the barrier of the China-US trading war, Mesing Group cannot cooperate with US companies.

W&W then supported supplier connection and negotiation and
eventually helped Mesing achieve a long-term partnership with
Bay Material. This allowed Mesing to access the American
market, and therefore to unlock new potential and grow.

Olia Beau

Olia Beau is a recently established beauty brand in the UK. We cooperated with them over the course of the Covid pandemic and the lockdowns, and were responsible for customising and labelling their products.

W&W matches the best-value factories and the corresponding shipping solutions, shortening shipping terms from 2 months to 1 month.

ICN Business School

W&W collaborated with ICN Business School to offer their MBA students intercultural communication training. The consultants from W&W delivered impressive workshops, contributed to the body of knowledge on cross-cultural communication, and partially addressed the issues with cross-cultural team management that their organisations were facing. They’ve done this with a wealth of practical experience and systematic knowledge.

StudentSafe

StudentSafe, a local UK company focus on safety service, aimed to attract more Chinese students to expand their business.

W&W performed a detailed market research with a 300-people survey including an interview, which allowed StudentSafe to learn more about their target consumer base and adjust their strategies.

Reviews

We have been working with W&W since October, 2021.
W&W's team has always been responsible and responsive. They are very efficient at communicating, well overcoming the timezone difference problem. Our cooperation started from a distributor connection for grado furniture, and now we have decided to build up a long-term strategic partnership, that we will work together to further develop grado's market in Europe and the UK. W&W also help manage logistics solution for us.
Looking forward to the future.

We used W&W's overseas warehousing service to support our Amazon fulfilment. It was a very smooth and pleasant cooperation during those 3 months. Responses were always very patient, prompt, and effective, even though there was an 8-hour time difference. Most importantly, the price structure is super detailed, and the charge is very clear and transparent, therefore I can always track back easily and never found any errors. W&W is absolutely a trustworthy logistics partner. We will definitely come to W&W again when we need the service next time.

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